Dave Potter’s transformation is nearly complete. About all that’s left for him to do is change his registration.
Throughout his political career, Potter, the 5th District Monterey County supervisor, has been a Democrat and has enjoyed considerable support from the party and its spinoffs. This year, however, the best he could do endorsement-wise was a co-endorsement from the local party, which also endorsed his opponent in the June election, Mary Adams.
Adams, meanwhile, also received the endorsements of party-related groups that used to endorse Potter, such as the Democratic Women of Monterey County. Adams also picked up endorsements from the Monterey County chapter of the Progressive Democrats of America and the Salinas Valley Democratic Club.
Demonstrating how far Potter has drifted away from the progressive crowd that once supported him, one of his latest mailers (SEE BELOW) includes lengthy endorsement messages from one of the GOP’s most outspoken local activists, Paul Bruno, and longtime Republican bigwig Jeff Davi.
Davi was California’s real estate commissioner under Republican Gov. Arnold Schwarznegger (though the mailer makes him out to be the current commissioner.) He is perhaps best known for his agency’s nearly complete failure to prosecute any real estate interests during the height of the mortgage crisis. Some will also remember that Davi was Potter’s opponent in his first campaign for a seat on the Board of Supervisors.
Bruno would have been a Ted Cruz delegate if his favored candidate had stayed in the presidential race. He says in the mailer that he is a fan of Potter’s as well because “for me, it is all about good government.” He goes on to say that Potter has “an impressive record on issues of importance to us – jobs, the economy and fiscal responsibility.” Look for specifics in the next mailer, perhaps.
Bruno, some will recall, is the fellow who dragged a chain out to a political demonstration on Highway 1. He was going to haul the protesters away until the CHP made him stop. He’s also the fellow whose company, Monterey Peninsula Engineering, seems to have a lock on Cal Am pipeline work.
Also pictured in the same flyer is Potter endorser Steve Bernal, the young sheriff of Monterey County, also a proud Republican.
In his campaigns of old, Potter touted endorsements from the Sierra Club, Democratic legislators Bill Monning and Mark Stone. Not this time. His flyers of old included kind words from LandWatch activists. Not this time.
Clearly the mailer featuring Bruno, Davi and Bernal was tailored to Republican households in the district – Monterey, Carmel, Pacific Grove, Carmel Valley, Big Sur and the Highway 68 corridor – so it makes sense that he emphasizes the economy and public safety rather than the environment and social issues. The big headline on the mailer, featuring a photo of Bixby Bridge, is “Bridging the divide,” but the mailer never goes on to explain what divide he means.
There is another mailer, of course, for Democratic households. In it, Potter is still in favor of attracting jobs and economic growth, but in this version he wants to do that “without threatening the quality of life that makes us unique.” (By omitting that caution from the GOP version, is he telling his Republican constituents that he’s OK with threatening the quality of life?)
In the GOP version, he’s all about growth and jobs. In the Democratic version, “He’s said no to bad development projects that poorly impact our water supply and traffic.” In the GOP version, he doesn’t mention the environment. Not at all.
In both versions, he lists a number of organizations endorsing him this time around. They include:
- The Monterey Bay Action Committee, a creation of the Peninsula hospitality industry.
- The Monterey County Hospitality Association.
- The Monterey County Business Political Action Committee, another creation of the hospitality industry.
- The Monterey County Farm Bureau.
- Monterey County Association of Realtors.
- Monterey/Santa Cruz Counties Building and Construction Trades Council.
- Salinas Valley Chamber of Commerce.
- Salinas Valley Leadership Group.
That last one is particularly interesting. Not unexpected, but interesting. The Salinas Valley Leadership Group was formed primarily by contractor Don Chapin. Its board of directors includes Brian Finegan, the Salinas lawyer who specializes in representing real estate developers; architect Peter Kasavan, who helped design the proposed Salinas general plan element that calls for Salinas to expand onto prime farmland; and accountant Warren Wayland, who handles campaign reporting duties for most Republican candidates in the area.
Dues-paying members of the SVLG include Monterey Downs racetrack principals Brian Boudreau and Beth Palmer, Salinas promoter and bar owner David Drew, Monterey PR man David Armanasco, the head of the deeply troubled Alco Water System, and the builder and developer of the Ferrini Ranch development that Potter voted against after it became clear that it would win county approval regardless of his vote.
Potter’s mailer to both Democrat and GOP households mentions his endorsements from law enforcement unions. Oddly enough, the mailers to Democratic homes includes blurbs from his endorsements by the Monterey County Weekly and the Herald, but those aren’t mentioned in the mailers sent to Republicans.
In the mailers to the Dems, Potter touts his endorsement by a group called Evolve California, which also endorsed Adams. He doesn’t mention Evolve in the GOP version, however. Perhaps that’s because in order to get the Evolve nod, he said he favored increasing taxes on the wealthy and increasing property taxes for businesses. Potter’s making a big deal in this campaign about being the experienced candidate. What he’s demonstrating with his mailers is that he has plenty of experience tailoring his message to his audience, no matter what he really thinks.